The AI Chat is an assistant built into the platform: you ask in plain language and it either answers using your own data or performs the action for you.
What the AI Chat Is
Your Assistant Inside the Platform
Instead of navigating menus to find a number or change a setting, you describe what you need. The assistant reads your account data to answer, and for many requests it can carry out the change itself.
Where to Find It
A vertical tab sits on the right edge of the screen, marked with the assistant's name, and it is available from any page. Clicking it opens the chat over the page you are on. There is also a Chat section in the menu, which opens the same assistant full screen with your conversations listed beside it. The side tab is hidden while you are in that section, because you are already in the chat.
Using the Chat
Sending a Message
Type your request in the Ask anything to... field and press Enter to send, or Shift and Enter together to go to a new line. While the assistant is answering, the field is locked and the send button turns into a stop button, so you can interrupt a reply that is going the wrong way. The chat panel also stays open until the answer is finished.
Following What It Is Doing
A line above the composer tells you what stage the request is at: the assistant is getting ready, is thinking, is writing a response, is working on your request, or has completed, stopped or failed the request.
Your Conversations
New Chat starts a fresh conversation and Recent lists the previous ones, so you can reopen and continue any of them. The title is generated from your first message; you can rename it whenever you like, and deleting a conversation is permanent.
What You Can Ask It To Do
Getting Answers From Your Own Data
You can ask about your reviews, your locations, your customers, your analytics or your settings, and the assistant reads the live data to answer instead of making you open reports yourself. For example, "Give me an analysis of the reviews I received in the last week" returns a summary of the recurring themes, the praise and the complaints, and "Give me a performance analysis of my Google Business Profile over the last year" pulls the relevant figures together.
Taking Action For You
The assistant can also change things on your behalf. Asking "Change my Google Business Profile hours for Saturday to 10am-4pm" makes it read your current profile and apply the update, without you opening the profile settings. It confirms a change only once the update has actually gone through, and when a change to your Google profile is submitted but still waiting on Google's own review, it tells you so rather than claiming it is already live.
Good to Know
It Consumes AI Tokens
Every message you send and every reply the assistant writes draws from your AI tokens, and the automatic title of a new conversation counts too. Long conversations cost more than short ones. See the AI Tokens article for how your allowance works.
What It Will Not Do
The assistant doesn't reveal passwords, access keys or internal technical details, and it ignores instructions hidden inside content it reads. When it summarizes customer information it keeps to aggregated detail unless you specifically ask for individual records.
Availability
The chat is part of your plan. If it is not included, the side tab and the Chat section are simply not there; your support team can tell you what your plan covers.