Integrations connect the platform to your review sites, text channels and social accounts, and almost every feature depends on them. Everything you do here applies to the location you're currently viewing, so if you manage more than one location, repeat the process for each of them.
Where to Find Integrations
Opening the Page
Go to Settings, then Integrations under Location Settings. The page has three tabs: Review Sites, Social Media and Text Channels. Review Sites opens first.
Connect This First
Almost everything else depends on these connections. Until a review site is connected, no reviews are imported for it, and until a text channel is available you cannot send review requests through it.
What You See Depends on Your Plan
Not every review site, channel or social network is shown to every account. The cards that appear are the ones included in your plan, so if something you expect is missing, ask your support team.
Connecting Google
Two Ways to Connect
Click Connect on the Google card and you get a dialog with two tabs: Google Login and Google Public Access. They are not equivalent, and the choice matters a lot.
Google Login (Recommended)
Choose Google Login and click the sign-in button. A pop-up opens, so allow pop-ups if your browser asks. Sign in with the Google account that actually manages your Google Business Profile, approve the permissions Google asks for, then use Select Account and Confirm Account, followed by Select Business Profile and Confirm Profile to pick the exact profile for this location.
Google Public Access
On the Google Public Access tab you do not sign in at all. You type your business name into the search field, pick your business from the results and click Connect Google Page.
What Public Access Cannot Do
The dialog states the limits plainly: connecting through Google Public Access "does not allow replying to reviews or using the Profile Feature, and only the 10 most recent reviews are fetched each day." In practice, without the Google Login connection you cannot reply to Google reviews from the platform, you cannot manage your Google profile or publish updates, you cannot use the website and blog features, and the AI agents are restricted. Use Public Access only as a fallback.
If Your Business Is Not Verified
If your Google Business Profile has not been verified yet, the connection stops and you see "Your business hasn't been verified yet", with a button to open your Google Business Profile. Complete Google's verification first, then come back and finish the connection.
When Google Needs a Refresh
Google sign-ins expire. When that happens, the Google card shows a Refresh button, and every page of the platform except Settings is replaced by a "Google Access Needed" message with a Go to Settings button. Click Refresh, sign in again and select the same profile you connected before. During a refresh, the Public Access tab is intentionally unavailable.
Connecting Other Review Sites
One Method for All of Them
Google is the only review site that uses a sign-in. Every other review site is connected by pasting the public URL of your page. There is no login, no password and no permission screen.
The Sites You Can Connect
Besides Google, the platform supports Yelp, Tripadvisor, Booking, Airbnb, Agoda, Expedia, Trustpilot, Facebook, Zillow, BBB, Consumer Affairs, Glassdoor, Indeed, Angi, Capterra, OpenTable, RateMDs, AppStore, Google Play and Cars.com. Facebook appears twice on the page for a reason: here, connected by URL, it imports your Facebook reviews; under Social Media, connected by sign-in, it lets you publish posts.
Pasting the URL
Click Connect on the card and a panel opens with a single URL field. Each site shows its own example of the expected format, for example `https://www.yelp.com/biz/your-business-name` for Yelp. The easiest way to get the right address is to open the site in your browser, search for your business and copy the URL from the address bar. The platform checks the link against that site's usual format, so a wrong or incomplete link won't be accepted.
What Happens After You Connect
The 10 most recent reviews are imported and future reviews are picked up automatically. Allow between 10 minutes and one hour for the first reviews to appear.
Connecting Also Updates Your Review Link
For most sites, connecting the integration also adds that site as a destination on your review link, so customers can choose it when leaving a review. Eight platforms are deliberately excluded from that: Booking, Agoda, Expedia, OpenTable, RateMDs, AppStore, Google Play and Capterra. Connecting those still imports their reviews, but it does not add a button to your review link.
How Often Reviews Are Updated
Google Is Checked Once a Day
Once Google is connected, the platform pulls your most recent Google reviews once a day.
Other Sites Are Checked Every Three Days
All the other review sites are checked on a single shared schedule that runs every three days. The number of reviews collected per run depends on the site.
There Is No Manual Sync Button
You cannot force a refresh of reviews from the interface. The only immediate import is the one that runs by itself right after you connect a site.
Setting Up Text Channels
Email Needs No Setup
Email is always available and works out of the box: you can send review requests by email as soon as your account exists, and the platform takes care of actually sending them. If your plan includes it, the email card also carries a Connect SMTP button, which lets you send those emails from your own email server instead (see Sending Email from Your Own Server below).
SMS Needs No Setup Either
If SMS is part of your plan, the SMS card appears and is already usable — there is nothing to connect. The card carries an important note: "The 1-way SMS channel sends messages through a shared number pool that isn't associated with your business." That means the number your customer sees is not yours. If your plan includes it, the card also carries a Connect Twilio button, which is how you send from your own number instead (see Sending SMS from Your Own Twilio Account below).
WhatsApp Has to Be Connected
WhatsApp is the only text channel that requires setup. Click Connect WhatsApp and, as the dialog says, "To connect WhatsApp, please log in via Facebook. Click the button below to open a pop-up window where you can sign in with your Facebook account. Once logged in, a guided onboarding process will help you link your WhatsApp Business number." WhatsApp Business accounts are managed through Facebook, which is why you need to sign in with Facebook.
Don't close the pop-up early. As the platform warns: "Before leaving, please wait until the setup is complete. The pop-up will close automatically."
Checking the Health of Your WhatsApp Number
Once connected, the WhatsApp card offers a View details button that opens Phone Number Health Details. It runs five checks: Phone Number Status, Code Verification, Display Name Status, New name status and Phone Quality Score. If your display name is still pending, the platform warns that the number can send messages but "delivery may be inconsistent and certain messages may fail to reach recipients". Approval of your number and your display name happens on Facebook's side, not here, so fix anything flagged in your WhatsApp Manager. The panel links directly to the phone-number and message-template pages there.
A Note on Message Templates
If a WhatsApp template stays "In review" for more than 24 hours, go back to Settings > Integrations > Text Channels > WhatsApp > View details and make sure your number is fully approved; otherwise templates will never be approved.
Sending Email from Your Own Server
What SMTP Is
SMTP is the standard way one mail server hands an email to another. Your email provider runs an SMTP server, and if you give the platform its address and a set of credentials, your review request emails leave from your own address instead of the platform's default one. Only review request emails are affected, as the dialog says: "Review request emails (quick requests and campaigns) will be sent from your own email address instead of the default one."
It Depends on Your Plan
The Connect SMTP button only appears if your plan includes it. Without it the email card behaves exactly as it always has, and there is nothing to do.
What You Need Before You Start
Get these five things from whoever provides your business email — your IT person, your hosting provider or your email provider's help pages:
- SMTP Host — the address of the server, in the shape `smtp.yourdomain.com`
- TLS Port — one of 587, 465 or 2525, picked from a dropdown; 587 is offered first and is the usual choice
- Username and Password — the credentials for the mailbox that will do the sending
- From Address — the email address your customers will see as the sender; it has to be a valid email address
Connecting It
Click Connect SMTP on the email card and the Connect your SMTP dialog opens, split into Server, Auth and Sender. Fill in the five fields and press Save. The platform tries the connection before saving anything: if it works you get "SMTP connected successfully", and from then on the card shows your sender address in place of the word Email, with a colored dot next to a button now labeled SMTP.
When It Won't Connect
Two messages come up often. "Connection failed. Please check your credentials and try again" means the host, port, username or password is wrong — re-read them from your provider, and watch for an extra space. "Email address already in use" means that From Address is already connected to another location, so each location needs its own sender address.
Checking and Editing It
Every time you open the Text Channels tab the platform re-tests the connection, and the dot tells you the result. Open the dialog — now headed Your SMTP — and the connected address is shown with "Connected", "Checking connection..." or "Not working: review request emails will fail until you fix the SMTP settings." You can change any field and press Save; the password is never shown back to you, so the field asks you to "Re-enter the password to save".
Watch for the Red Dot
There is no safety net while your own server is connected: if it stops working, review request emails are not sent at all and nothing is quietly rerouted. You'll see "Your SMTP is not working, so the email was not sent. Check your SMTP settings in Integrations." A red dot on the email card is therefore worth acting on the same day.
Disconnecting
Disconnect inside the dialog opens Disconnect SMTP and asks you to tick "I confirm that I want to disconnect my SMTP". Nothing is deleted — your templates, contacts and history all stay — and review request emails simply go back to being sent by the platform the way they were before you connected anything.
Sending SMS from Your Own Twilio Account
Why You Might Want To
Twilio is a messaging provider you can buy a phone number from directly. Connect your Twilio account here and review request SMS leave from that number instead of the shared pool, so your customers see a number that is yours. Twilio charges you for those messages itself, which is why, as the dialog puts it, they "don't use your SMS credits".
It Depends on Your Plan
The Connect Twilio button only appears if your plan includes it, and only on the SMS card — so SMS has to be part of your plan too. Without it the SMS card behaves exactly as it always has.
What You Need from Twilio
Set up a phone number and a Messaging Service in your own Twilio account first, then collect four values from it:
- Account SID — your account identifier; it begins with `AC`
- Auth Token — the secret that goes with it, between 32 and 64 characters. An auth token is simply a long password that programs use instead of a typed one, so treat it like a password
- Phone number — the Twilio number that will send, in international format with the country code, as in `+14155550123`
- Messaging Service SID — the identifier of the Messaging Service that number belongs to; it begins with `MG`
Connecting It
Click Connect Twilio on the SMS card and the Connect Twilio dialog opens, split into Account and Sender. Fill in the four fields and press Save. The platform checks all four against Twilio before saving, so a typo is caught there and then, and you get "Twilio connected successfully". The card then shows your Twilio number in place of the word SMS, with a colored dot next to a button labeled Twilio.
When It Won't Connect
The error tells you exactly which of the four values is the problem: "Invalid Account SID or Auth Token, or the Twilio account is not active"; "This phone number does not belong to your Twilio account"; "Messaging Service not found in your Twilio account"; "This phone number is not a sender of the Messaging Service"; or "This phone number is already connected to another location", since a number can serve only one location. "Twilio is not reachable right now. Please try again" is temporary and worth a second attempt.
Write Your Own Opt-Out Sentence
Once connected, the dialog shows an Opt-out notice, and it is the one thing you must act on: "Twilio does not add an opt-out link. Write it yourself at the end of your SMS templates, for example 'Reply STOP to unsubscribe'. The word STOP must be there: Twilio uses it to unsubscribe the recipient." Go through your SMS templates under Reputation > Requests > Templates and do that before you send anything. The Opt-Out Link variable is no longer required in SMS templates, and it is dropped from the message when it goes out through Twilio, so your own sentence is what your customers will actually read.
Checking and Editing It
The connection is re-tested every time you open the Text Channels tab, and the dot shows the result. Open the dialog — now headed Your Twilio — and your number is shown with "Connected", "Checking connection..." or "Not working: review request SMS will fail until you fix the Twilio settings." Change any field and press Save; the auth token is never shown back to you, and the field reads "Leave empty to keep the current token" if you are not changing it.
Watch for the Red Dot
As with your own email server there is no fallback: if Twilio stops working, review request SMS are not sent and nothing is rerouted to the shared pool. You'll see "Your Twilio is not working, so the SMS was not sent. Check your Twilio settings in Integrations." If Twilio refuses one specific message you get "Twilio could not send the SMS. Check the contact's phone number and your Twilio account." instead, which usually means the number you wrote to is wrong.
What Still Works Normally
Quick requests, mass campaigns, drip mode, reminders and Auto-Send all keep working through your Twilio number, and the messages still appear in History.
Disconnecting
Disconnect inside the dialog opens Disconnect Twilio and asks you to tick "I confirm that I want to disconnect Twilio". Nothing is deleted, and as the dialog explains, review request SMS "will be sent again with the default SMS channel and will use your SMS credits."
Connecting Social Media
What This Is For
Connecting social accounts lets you turn reviews into posts — either manually or automatically through the Social Agent. You can connect Facebook, Instagram and TikTok.
Click Connect, sign in with the account that manages your page, and tick every permission box. If you manage several pages, connect them all and then pick the one you want from the dropdown that appears. If you sign in but never select a page, the card shows a Resume action so you can finish the page selection later; a Restart action lets you start the whole connection over.
Click Connect and sign in with your Instagram Business account, granting every permission requested. Only Business accounts can be connected — personal accounts are not supported.
TikTok
TikTok works the same way: sign in with your TikTok Business account and grant all permissions. Personal accounts are not supported. What sets TikTok apart is that when you share a review manually, an extra set of TikTok-specific options appears, including the post's privacy level, which you have to choose before the post can go out.
If the Social Media Tab Is Empty
If the tab shows "No social media available", social connections are not included in your plan. Contact your support team if you need them.
Disconnecting an Integration
Disconnecting Deletes the Reviews You Imported
Read this before you click the trash icon. Disconnecting a review site removes the integration, removes that site from your review link, and permanently deletes every review the platform imported from it, along with that site's statistics. Reconnecting later starts the import from scratch.
Disconnecting Google Removes More
Disconnecting Google also permanently deletes your Google review statistics, your profile statistics, your AI ranking data, and — when you were connected through Google Login — your blog strategy and blog articles, the GEO Agent connection, and your location logo and cover image.
You Have to Confirm
Every disconnection opens a confirmation dialog with a checkbox you must tick, for example "I confirm that I want to disconnect this integration." Social accounts and WhatsApp are simpler: disconnecting them only removes the connection and does not touch your reviews. The same goes for your own email server and your own Twilio account — disconnecting either one only stops the platform using it and sends your review requests the default way again.
Reconnecting
After disconnecting, you have to go through the whole connection process again to restore the functionality. A Google card connected through Google Login also offers Reconnect, which runs the Google sign-in again without disconnecting first — and therefore without deleting anything.