The SEO Agent writes and publishes replies to your Google reviews for you, following the tone, length and language you set. Every customer gets a timely answer without you writing each one yourself. You'll find it under the AI Agent group of the Reputation section.
What the SEO Agent Does
Automatic Replies to Your Google Reviews
Once enabled, every new Google review that matches your settings gets a reply generated and published automatically. You don't need to open the platform or your Google profile to answer.
It Only Works on Google Reviews
The agent replies to Google reviews only. Reviews coming from other platforms are not answered automatically, even if they are visible in your Reviews section.
A Connected Google Account Is Required
The agent needs Google connected with Google Login. If you're using Google Public Access, the switch can't be turned on: a Log in to Google window appears and sends you to Settings > Integrations, where you first disconnect Public Access and then connect with Google Login.
When the Reply Appears
Replies are not instant. When Google reports a new review, the agent waits a random amount of time — between two and a little under five hours — before publishing the reply, so your answers look natural rather than automatic. Expect the reply within a few hours, not within seconds.
Setting Up the Agent
Turn It On
Open the Setup tab and switch on Enable SEO Agent. All the other options appear only when the switch is on, and nothing is applied until you press Save. Save stays grayed out until you actually change something.
Reply Tone and Length
Select reply tone decides the voice of the answer: Formal, Informal, Professional, Friendly, Empathetic, Enthusiastic, Neutral, Proactive, Grateful, Promotional, Reassuring and Informative. Select reply length sets how long the answer is: Short, Normal or Long.
Reply Language
Select reply language sets the language of the answers. If you leave the automatic option, the agent detects the language of each review and replies in that same language, which is the safest choice when your customers write in different languages.
Rating Threshold
Select rating threshold decides which reviews get an automatic answer. Only reviews with that rating or higher are replied to, so if you pick 4 stars, only 4- and 5-star reviews receive a reply and you keep the lower ones to answer by hand.
Additional Instructions
In Additional instructions you can add your own guidance, which is added to the instructions the agent already follows: phrases you prefer, details to mention, things to avoid. Keep it within 500 characters, as the note on the field indicates.
Keywords
In the Keywords field you build a list of terms you want the agent to work into the replies when it fits naturally. Add them one at a time: you can add up to 30 keywords, each up to 60 characters long.
Override Manual Settings
Override manual settings applies the same configuration whenever you generate a manual AI reply from the Reviews section. Leave it off if you prefer to choose tone and length case by case when you reply by hand.
Reply to Past Reviews
What This Process Does
The Bulk Reply tab contains Reply to past reviews, which works through the Google reviews you have never answered. It only starts if the SEO Agent is enabled and saved: otherwise a warning asks you to enable and save a configuration first. The reviews it picks up are those with no reply that also match your rating threshold, so reviews below your threshold stay untouched.
How Fast It Goes
The agent replies to a maximum of 5 reviews per day, spread at random times during the day, to stay inside Google's safe limits. The card shows the progress as replied out of planned, the start date and the estimated end date, which is calculated on those 5 replies per day.
Start, Stop and Restart
Press Start to launch it. While it runs you can press Stop, and when it is stopped, completed or failed you can press Restart to run it again. The status line tells you where the process stands: Processing request, In Progress, Completed, Completed with errors, Failed or Stopped. Turning the SEO Agent off also stops the process.
Following What the Agent Does
The Feed Tab
The Feed tab lists every reply the agent has produced, with its date. Each card shows the review text and the reply that was published, and the eye icon opens the full review.
When a Reply Fails
If something goes wrong, the card shows a Failed Reason and a short explanation: the review no longer exists, it already had a reply, it doesn't match the rating you require, the reply could not be generated or could not be published, the connected account is no longer valid, or you have run out of AI tokens.
Email Notifications
If Automated Review Reply is switched on under Settings > Notifications, you also receive an email each time the agent answers a review, with the review and the reply it published.