Employee Tracking shows you which parts of your team customers are talking about, and how many reviews each person or role actually brings in. It lives under Reputation in the Employees group, with an Employees page and a Leaderboard, and is available depending on your plan.
Adding an Employee
The Form
On the Employees page, Add Employee opens a panel that asks for a Profile Picture, a Name, Aliases and a Status. The picture is optional — use a PNG or JPG image. Status is Active or Inactive, and only Active profiles are matched against new reviews. Each employee can have up to 10 aliases.
What Aliases Are For
Aliases are the words the platform looks for in review text. When one of them appears in a review, that review is attributed to this profile. They are internal tracking labels — they are not shown to customers and they are not a way of asking customers to name anybody.
Never Use a Person's Name
This rule is built in, not just a recommendation: the panel says "Make sure aliases do not include the employee's name", and you can't save an alias that matches or contains the name on the profile. This keeps you on the right side of Google's review policies, which don't allow asking for reviews that mention a specific individual.
Safe Labels to Use
Pick aliases that describe what was done rather than who did it:
- Role — *Waiter*, *Manager*, *Delivery Driver*, *Pizza Chef*, *Cashier*
- Service or treatment — *Hair Coloring*, *Dental Cleaning*, *Room Service*
- Department — *Customer Support*, *Reception*
- Team — *Sales Team*, *Installation Team*, *Kitchen Staff*
- Branch — *Milan Branch*, *Downtown Location*
- Product — the specific product the customer bought
A pizzeria might use *Pizza Chef*, *Delivery Driver*, *Waiter* and *Front Desk*; a salon *Hair Coloring*, *Haircut* and *Reception*; a clinic *Dental Cleaning*, *Orthodontics* or *Milan Branch*.
How Matching Works
The platform looks for your alias as a whole word or a whole phrase in the text of public reviews. It ignores capital letters and punctuation, so "hair coloring" matches "Hair Coloring!", but it does not match part of a word, and accented letters must be written the way customers write them. A review that matches aliases on two different profiles is attributed to both — and if two employees share an alias, the same review counts for both. Private messages and video testimonials are not attributed.
Only Reviews That Arrive Later
Matching runs on new reviews as they are imported. Adding an employee or a new alias does not go back through reviews you already had, so set your profiles up before you start counting.
Correcting an Assignment by Hand
You don't have to live with what the aliases caught. On a review in Reputation > Reviews, the people icon opens Assign to employees — a checkbox for each of your Active profiles, already ticked for whoever the review is credited to. Add the person the text didn't name, untick the one it caught by mistake, and press Save; the whole list is saved in one go, and the counts on the employee pages and the leaderboard follow. Automatic matching only runs once, when the review arrives, so a correction you make here is not overwritten later. The Replying to Reviews article describes the icon row on a review card.
The Employee's Own Link
One Link and QR Code per Employee
Every profile gets its own review link and QR code, and its page states what they do: "Every unique visit made through this link will be assigned to this employee. Reviews mentioning the employee's alias will also be assigned to this employee."
Sharing It
From the card, QR Code opens a dialog with Download QR for printing, and Copy Review Link puts the personal link on your clipboard for a message or an email signature. Give each person their own code on a card, a receipt or a badge and you can see who is actually bringing customers back to review you.
How Visits Are Counted
A visit is counted when someone opens that link and stays on the page a few seconds, which keeps accidental taps out of the numbers. The same device is not counted again for a week, so one customer checking the page twice does not inflate anybody's score.
Managing Employees
Editing
Each card shows the name and aliases with View Performance, plus icons for Edit, QR Code and copying the review link; the three-dot menu at the top holds Reset statistics and Delete. Edit reopens the panel so you can change the name, the picture, the aliases and the status. The same alias rule applies on every save.
Resetting the Statistics
Reset statistics clears the numbers but keeps the profile: "This will reset all employee statistics. This action cannot be undone." It is the practical answer when someone leaves and you have printed QR codes for them — reset the statistics, change the name, picture and aliases, and the same printed code works for whoever takes over.
Deleting
Delete removes the profile for good: "This will permanently delete this employee. This action cannot be undone." Use reset instead if you want to keep the printed material.
Looking at One Person
View Performance opens that employee's page: their visits, attributed reviews and conversion rate for the period you choose, their link and QR code, and an Attributed Reviews list of the actual reviews credited to them. If nothing has been credited yet it says "No reviews attributed to this employee yet".
The Leaderboard
Ranking Your Team
The Leaderboard page ranks everyone on three numbers:
- Visits — unique visits through that person's review link.
- Reviews — public reviews attributed to them by alias.
- Conversion Rate — reviews divided by visits, which shows who turns attention into actual reviews rather than who simply gets the most traffic.
Choosing the View
Leaderboard Filters sets Sort by — Visits, Reviews or Conversion Rate — and the period: Current Week, Last Week, Current Month, Last Month, All Time or Custom with your own dates. Until you have added anybody the page shows "No employees added yet. Add your first employee to get started".
The Public Leaderboard
There is a separate shareable version. Public leaderboard settings chooses how it ranks (Sort by) and which period it covers (Select period: Current Week, Current Month or All Time), independently of your internal view. Open public leaderboard link gives you the address to send to your team, where they see names, photos and the ranking with visits, reviews and conversion — no customer data. Anyone with the link can open it, and it cannot be switched off from your settings, so share it only with your team.
Using It Well
A visible ranking works because people can see how they are doing. Pick the metric you actually want to encourage — conversion rate rewards asking properly, visits only reward handing out the code — and talk through the numbers with the team rather than leaving them to interpret the board on their own.