The Website page gives you a complete one-page website built from your Google Business Profile, with no design work and no content to write — a quick way to have a professional presence online. You choose a theme, decide which sections are visible, and pick the address it lives at.
Getting Started
A Google Login Is Required
The website is generated from your Google Business Profile, so the location must be connected with Google Login. Without it you'll see Log in to Google to activate Website and a Connect Google button; a Google Public Access connection isn't enough.
It Is Already Built
There is nothing to create. Open the Website page and the site already exists, using your business name, description, category, photos, services, attributes, hours, phone number and links from Google.
The Page Layout
On a laptop or larger screen the settings are on the left and a live preview of your site on the right. Three buttons sit in the page header: Open preview opens the real site in a new tab, Check Speed runs a report on how fast your site loads, and Check Schema checks the structured data — the hidden business information search engines read.
Choosing a Theme
Nine Color Themes
Theme changes the whole look of the site in one step. The options are Stone, Mint, Azure, Crimson, Verdant, Amethyst, Lagoon, Citrus and Growth, each with a short description of the kind of business it suits. Stone is the neutral default.
No Other Styling Controls
There's no font, color or logo setting. Your logo and cover image come from your Google Business Profile, so changing them there changes them on the site.
Showing and Hiding Sections
The Toggles
Each section of the site has its own switch, listed in the order they appear in the settings panel:
- Navigation Bar — the top menu
- Header — the hero area with your business name, category, address and description
- Action Buttons — call, directions, website, WhatsApp and booking buttons
- Photos — your Google Business photos
- Services — the services on your Google profile, with prices where you set them
- Attributes — your business attributes, shown as amenities and features
- Carousel Widget — the reviews section
- Blog Widget — the blog section
- Regular Hours — your standard opening hours
- Special Hours — holiday and one-off hours
- Customer Photos — photos customers uploaded to your Google profile
- Map — an embedded map and your address
- Social Links — links to your social profiles
Two Toggles Depend on Your Plan
Carousel Widget only appears if your plan includes the Widgets feature, and Blog Widget only appears if the GEO Agent is enabled for your location. Without the GEO Agent there are no articles to show, so the blog section stays empty.
Custom HTML
Custom HTML lets you add your own code to the page, for example a visitor-tracking script or a booking box from another provider. There is no built-in analytics or cookie-banner setting, so anything of that kind goes here.
You Must Save
The preview updates as you flip the switches, but nothing is published until you press Save. Clear discards your unsaved changes. Custom HTML and the search-engine switches don't show up in the preview.
Editing the Content
Content Comes From Your Google Profile
You cannot type text or upload images on the Website page. Every piece of content, from the business name in the header to the list of services, is read from your Google Business Profile. To change it, edit it in the Profile page (or directly on Google) and it updates in both places.
The Reviews Section
The reviews section is filled by the same review widget you configure on the Widgets page (see the Website Widgets article). It follows the filters you set there: the rating threshold, the selected review platforms and the review type. If it looks empty, check those filters.
How Quickly Changes Show Up
The site reads your profile data live instead of being rebuilt on a schedule, but it keeps a temporary saved copy. In practice a change made in your profile appears on the site within roughly half an hour to a couple of hours. Website settings you save yourself, and a new address, take effect right away.
Languages
The site's labels and section titles adapt automatically to each visitor's language, and a language selector sits in the footer. Your own business content stays in whatever language your Google profile holds; it is not translated.
Opening Hours Follow the Visitor Too
Your hours are written the way the visitor's language writes them. An English visitor reads 9:00 AM - 6:30 PM; everyone else reads 09:00 - 18:30. A day you have marked as open around the clock reads Open 24 hours, translated like the rest of the labels. The hours themselves are the ones on your Google profile — only the way they are written changes.
Your Web Address
The Configuration Dialog
The Configuration button opens a dialog with two tabs. General is the web address provided for you, ready to use with no setup. Custom Domain is for using a domain you own.
Editing the General Address
In General you can edit the Website URL. The dialog shows a preview of the full address as you type, with a button to open it. Use lowercase letters, numbers and hyphens, between 3 and 63 characters, and pick something nobody else is already using. Keep it short and memorable, and avoid changing it once you have given it to customers.
Getting Listed on Search Engines
Get your website listed on search engines controls whether search engines like Google may include your site in their results (this is called indexing). It's off by default: anyone with the link can visit your site, but it won't show up in search results until you turn it on. There's a separate switch for the general address and for your custom domain, so turn on the one you actually use — and only once the site is ready to be found.
Connecting Your Own Domain
What You Need
In the Custom Domain tab, enter a Subdomain (prefilled with `www`) and your Domain, then save. A subdomain is required: you cannot point a bare root domain such as `yourbusiness.com` at the site, only something like `www.yourbusiness.com`. Stay on the page for a few seconds while the setup completes.
Adding the DNS Records
The panel then shows Your website will be live at: with your new address, and one or more records to create under Configure DNS. DNS records are settings at your domain provider (the company where you bought your domain) that tell the internet where your address should lead. Each record gives you the Type, the Host (subdomain) and the Value to copy. Add them exactly as shown in your domain provider's DNS settings. A CNAME record points your subdomain to the site. You may also be given one or more TXT records, which prove you own the domain and allow the security certificate for a secure (HTTPS) address to be issued.
Verifying
Use Verify Configuration to re-check. Each record has a status, and you are done when every one of them reads Active. DNS changes take time to spread, so a Pending Validation or Pending Issuance status right after you add the records is normal; wait and check again. A status such as Validation Timed Out or Blocked means something is wrong with the record values, so compare them character by character before contacting your support team.
Once It Is Live
When every record is active, Open preview switches to your own domain. Leave the DNS records in place — removing them takes the site offline.
Disconnecting
To stop using your domain, first remove the CNAME record at your domain provider, then use Disconnect and confirm with the checkbox. The order matters: you can't disconnect while the CNAME record still points to the site. Your website stays available at its general address.
If Your Plan Changes
Important: if the Website feature is no longer part of your plan, a connected custom domain is removed. Keep that in mind before printing the address on anything.
Good to Know
DNS Propagation Time
DNS changes are commonly said to take up to 48 hours to spread worldwide. The platform only tells you that DNS changes can take a little time before verification succeeds, so treat any specific figure as a rule of thumb.