The GEO Agent turns the reviews you receive into articles published on your own blog, so the feedback your customers leave also works as fresh content that helps people find your business. You'll find it under the AI Agent group of the Visibility section.
What the GEO Agent Does
Articles Written From Your Reviews
The agent works from your positive reviews that contain text, from 4 stars up, and from the information on your Google Business Profile, such as your category, your services, your description and your address. Each article is built on a topic and quotes the reviews it was inspired by.
A Connected Google Account Is Required
The agent only runs if Google is connected with Google Login. Without it, no strategy, no topic and no article is generated.
How Often It Writes
Articles are produced on the schedule you choose. After you enable the agent, allow some time for the first strategy and the first articles to appear.
Setting Up the Agent
Turn It On
Open the Setup tab and switch on Enable GEO Agent. The rest of the options appear below, and nothing is applied until you press Save.
Tone, Length, Frequency and Language
Select article tone sets the writing voice, Select article length (Short, Normal, Long) controls how long the article is and how many paragraphs it has, and Select article language sets the language it is written in. Select generation frequency decides how often a new article is created: every 3 days, once a week, every 2 weeks or once a month. A daily frequency is not available for this agent.
Font
Select article font sets the font used when your articles are published. The list shows each option in its own typeface so you can see it before choosing.
Cover Image
By default every article gets a generated cover image, and Select image generation style controls its look: Photorealistic, Cartoon, 3D, Pixel Art or From library. The first four are generated for you; From library uses your own photos instead and generates nothing (see below). If you switch on Do not generate a cover image, the style option disappears and articles are published without a cover.
AI Covers Are Labeled as Such
When the cover is a generated photorealistic image, the article on your blog carries a small gray caption under it reading AI-generated image, the way a newspaper credits a photograph. The other styles are obviously drawings and are not captioned, and a cover that is a real photo — one of yours from the library, or one you uploaded onto the article — is never labeled. Articles published before this was introduced stay uncaptioned, because there is no record of how their cover was made. The same distinction travels with the post when the agent shares an article: a generated cover is declared as AI-generated media to the social platform, a real photo is not.
Auto-Approve
Auto-approve generated articles publishes new articles without any manual step. With it off, each new article is marked as planned first and you get the chance to stop it.
Additional Notes
In Additional notes you can add your own guidance for the agent; keep it within 500 characters, as the note on the field indicates.
Share on Social Media
Share on social media posts each published article to your social channels. Switch it on and pick the channels under Select platforms: Facebook, Instagram, Google and TikTok appear only if they are connected, and the Google option needs Google Login. The caption is written automatically and always includes the link to the article. Keep in mind that an article without a cover image is not shared, so this option and Do not generate a cover image work against each other.
Your Photo Library
Your Own Photos as Covers
The Library tab, between Setup and Publish, holds photos of your own business for the agent to use as article covers. Drop files on Drop your photos here or click to choose them, or click to pick them, and they upload straight away. Then set Select image generation style to From library in Setup and save: from that point the agent takes a cover from your library instead of generating one, which also means it spends none of your AI tokens on covers.
What a Photo Has to Be
The requirements are written under the box: JPG, PNG, HEIC or WEBP, from 10 KB to 20 MB, at least 512x512 px. Photos are cropped to a square. Any shape works — a photo straight off a phone is usually 4:3 or 16:9 — because the square crop is done for you, and HEIC is accepted so photos from an iPhone need no converting first. On some browsers the thumbnail of a HEIC file looks broken for a moment while it uploads; the finished cover is fine.
The Order They Are Used In
Photos are used oldest first, and the one at the top of the list is the one the agent will use next. A photo already used carries a Used badge, and above the grid a line reads how many are still unused, for example "3 of 12 photos not used yet". When every photo has been used you see All photos have been used: the agent starts over from the first one. — nothing to reset, it simply begins again.
Removing a Photo
Delete this photo? warns you that "The photo is removed from the library. Articles already published keep the cover they have." Load more brings in older photos when the library is long. If your library is empty while From library is selected, the agent falls back to generating a photorealistic cover, so your first article still comes out with one — and switching the style back to one of the AI options makes it generate again.
The Feed: What Happens to Each Article
The 24-Hour Window
Every article the agent creates appears in the Feed tab and is scheduled for publication 24 hours later. This is your window to read it, correct it or stop it.
Stopping an Article
When auto-approve is off, a planned article shows a Don't publish this article button. You confirm in a Do not publish window, which warns you that the article will not be published and cannot be recovered. If you do nothing, the article is published anyway at the end of the 24 hours: the window is a chance to intervene, not a block.
Editing an Article
The edit icon opens Update Article, where you can change the cover image, the Title, the Description and the Article paragraphs, adding or removing paragraphs as you need. Your changes replace the current version. For the cover, the field now tells you: "Use a JPG, PNG, HEIC or WEBP image up to 20 MB, at least 512x512 px. Any shape works: we crop it to a square." So a photo taken on a phone can go straight up without being cropped by hand first.
Be careful when changing the title. Saving a new title changes the article's web address. The old address doesn't redirect to the new one, so links that were already shared, saved or picked up by search engines may stop working.
Hiding a Published Article
On a published article the eye icon hides it: it disappears from your live blog straight away but stays in your Feed, and the same icon puts it back online later.
When Generation Fails
If an article or its cover cannot be produced, the card shows a Failed Reason with a short explanation, for example that there is not enough data, that the article or its cover could not be created, or that you have run out of AI tokens.
Topics: Choosing What Gets Written
Where Topics Come From
When you enable the agent it prepares a topic strategy for your business, and the topics appear in the Topics tab shortly after. A new set of topics is prepared automatically when the queue is nearly used up, so the agent never runs out of subjects.
Creating a Topic
Press New Topic and fill in Title and Description. The title is the subject of the article; the description gives the agent the context it needs, such as who it is for and what to highlight. A topic like "Benefits of professional teeth whitening" with a couple of lines of context is enough for a complete article.
Planned, Pending and Used
Topics are shown in the order they will be used. The first one carries the Planned badge and is the next to be turned into an article, the ones below carry Pending, and those already written carry Used together with the date they were used and a View Article button that opens the published article.
Editing, Reordering and Removing
While a topic is still waiting you can press Edit to change its title and description or use Change topic position to move it forward or back in the queue, and Remove Topic to delete it, confirming that the action cannot be undone. Topics already used cannot be edited or removed.
Publish: Where Your Blog Lives
Hosted Domain
The Publish tab opens on the Hosted Domain card, a ready-to-use web address that needs no setup. The Website URL field lets you choose the last part of that address, the card shows a preview of the full link, and the icon next to it opens your blog in a new tab.
Custom Domain
In the Custom Domain card you publish the blog under your own name instead. Fill in Subdomain and Domain and save: a subdomain such as blog.yourdomain.com is the recommended setup, because it keeps the blog separate from your main website.
Configuring the DNS
After saving, the card shows the DNS records to create — settings at your domain provider that point your address to the blog — with Type, Host (subdomain), Value and a Status for each one. Go to your domain provider (the company where you bought your domain), open the DNS settings and add every record exactly as shown — the CNAME record and any TXT records listed. DNS changes take time to take effect; use Verify Configuration to check the status until every record reads Active. The Website article explains DNS records and their statuses in more detail. To undo the setup, remove the CNAME record at your provider first, then confirm the disconnection here.
Getting Listed on Search Engines
Both cards contain the switch Get your website listed on search engines, which lets search engines like Google include that address in their results. It is set separately for the hosted address and for your custom domain.
Embed Articles on Your Website
The Embed articles on your website card gives you a short piece of code. Press Copy Code and paste it into your website (most website builders have an HTML or embed block for this) exactly where you want the articles to appear, for example in a news area or on your homepage. From then on, every article published by the agent shows up in that spot on its own.